BARDSTOWN, KY – May 23, 2012 – A natural sweetener similar to honey, agave nectar continually grows in popularity as an ingredient that has become a favorite among top mixologists. With the creation of Mariposa Agave Nectar Liqueur, agave nectar is transformed into an elegant spirit product. This artisanal liqueur is a highly mixable, easy-to-use sweetening agent created from the finest agave nectar, combined with 100-percent agave tequila and premium vodka.

Mariposa enjoys the distinction of being the first-ever agave nectar liqueur available on the market. Enhanced with hints of rose oil and gardenia, Mariposa adds delicate layers of complex flavor and aroma.

Appearance:      Translucent golden hue

Nose:                    Rose, gardenia, with subtle hints of roasted piña and grapefruit zest

Taste:                    Orange blossom honey, pomme fruit, soft minerality and subtle flutter of juniper berry

Palate:                  Viscous yet soft, with a tip-of-the-tongue dry finish

“Mariposa was designed to inspire the natural creativity of bartenders and cocktail enthusiasts alike who are looking for a versatile modifier,” says Hannah Venhoff, brand manager for Mariposa. “It elevates the sophistication and uniqueness of any cocktail.”

Named for the Spanish translation for “butterfly,” Mariposa celebrates the Monarch butterfly that is indigenous to the Tequila region of Mexico. Mariposa (30% ABV, $24.99, 750ml) will launch across the U.S. this summer, debuting in New York, Boston, San Francisco, Los Angeles, Miami, Denver and Chicago. For more information, visit www.facebook.com/MariposaLiqueur.